Social Campaign
To promote AT&T's multi-gigabit internet launch, we created an illustrated campaign showing how fast internet powers daily life across diverse communities.
The detailed artwork featured multi-generational homes, local businesses, and hidden easter eggs that tied back to the brand.
My Role
Conceptualized and strategized the project, setting the creative vision
Collaborated with illustrator Gus Morais to guide concept development
Led development of inclusive character set that authentically represented diverse communities and experiences
The Approach
Through authentic storytelling, we highlighted how people of all backgrounds share the universal need for fast and reliable connectivity, showcasing diverse experiences in gaming, remote work, and small business operations.
impressions
positive sentiment
engagement rate
